Member Resource LIBRARY
Your central hub for export tools, market intelligence, program materials, and communications. Most resources require member login.
Getting Started with Exporting
New to exporting California wine? These resources will help you assess your readiness and build a roadmap for entering international markets.
Are You Export Ready?
A self-assessment tool to help you evaluate your winery’s capacity, resources, and readiness before entering international markets. Coming soon.
How to Develop an Export Plan
A step-by-step guide to building a practical export strategy — from identifying target markets to setting goals and working with in-market partners. Coming soon.
Market Intelligence
Data, analysis, and strategic guidance on key export markets — from top-line performance snapshots to regional rep reports and government trade research.
Market Dashboards
Snapshots showing how US wine is performing in 10–12 key export markets compared to competitor countries. Updated yearly.
Market Insights & Strategies
Reports and strategic guidance from our in-market international representatives, organized by export region. Includes market plans and rep updates.
USDA / FAS Reports & Export Guides
Government trade research and FAS market reports from USDA’s Foreign Agricultural Service. Useful context alongside program intelligence.
Webinar & Presentation Archive
Past webinars, market briefings, conference presentations, and member meeting recordings from the Export Program.
Working with Importers
Resources and programs to help you find and activate alongside importers in key markets around the world.
Importer Lists
Contacts and companies who import California wines across the globe, vetted by our international representatives. We recommend reviewing the various market lists to identify which importers may align best with your brand and distribution goals. Updated yearly.
Kickstarter Program
Financial support for collaborative marketing programs such as tastings, events, and in-market activations with California wineries and their importers — with on-the-ground support from our International In-Market Specialists.
Reference & Compliance
Operational guides and technical references to help you navigate pricing, labeling requirements, and shipping logistics for key export markets.
Pricing Sheet
A reference guide to help members understand pricing structures and considerations when entering international markets. Coming soon.
Labeling Guidance
Market-specific labeling requirements to ensure your wines meet regulations before export. Coming soon.
Shipping & Labeling Cheat Sheet
A quick-reference guide covering shipping requirements, back label specifications, height requirements, and other key compliance details by market. Coming soon.
Education & Collaboration
Resources, certification programs, and collaborative platforms to deepen your export knowledge and connect with the broader California wine community.
Share Wine Co-Lab
A platform exploring what drives today’s younger consumers and how to reach them. Explore bite-sized videos, real-world pilots, and a space to exchange ideas with wineries and industry partners.
Capstone California
The official California wine certification. Export Program members receive complimentary access to Levels 1–3 — a $1,525 USD value.
Maps, Videos & Brand Assets
California Wines brand materials, topographic maps, event photography, and Capstone resources — hosted in our Canto media library.
USDA Market Access Program
Information on MAP cost-share funding — available to all visitors, including prospective members.
About the USDA Market Access Program
How the MAP cost-share funding works, what it covers, and how Export Program members can take advantage of it to offset eligible export marketing expenses.