Welcome to Wine Institute California Wine Export Program

WUSATA – Matching Funds Program

The Western U.S. Agricultural Trade Association (WUSATA) is a non-profit organization aimed at increasing the export of U.S. food and agricultural products. WUSATA works closely with each state department of agriculture in the West to enhance the economic well-being of the region. For 44 years, we have offered programs and services to assist exporters of food and agricultural products. WUSATA is funded by the USDA’s Foreign Agricultural Service (FAS), dues from its member states, and administrative fees paid by private companies. FundMatch helps eligible western U.S. food and agricultural suppliers remain competitive internationally by providing 50% cost reimbursement for eligible marketing activities. The program gives companies the ability to break into new markets, expand their existing shares, and maximize their marketing budgets to make their efforts go further. Small agribusinesses can apply now to offset future international marketing costs.

Double your export marketing budget with WUSATA’s FundMatch


  1. The Origin Statement – to be used in your activities/shows/events.
  2. The FundMatch Guide
  3. The FundMatch Presentation, February 15, 2024
  4. Webinar recording, February 15, 2024

For more information on the WUSATA FundWatch Program contact:

Blane Merkley, FundMatch Manager
Diana Buswell, FundMatch Liaison