Welcome to Wine Institute California Wine Export Program

California Wine Export Program

Wine Institute’s California Wine Export Program helps cultivate sales of California wines in more than 30 countries with a dynamic program of marketing and sales promotion activities targeting the international wine trade, media and consumers. By providing timely data and expert analyses, we aid wineries in entering new markets and navigating the intricacies of the export landscape. Our San Francisco-based marketing team works closely with participating wineries to support the ongoing success and profitability of the Golden State’s wine producers.

The California Wine Export Program is the leading source of information about California wines for the global marketplace. We provide a wealth of resources and tools to help wineries expand and build their export markets around the world, including exclusive market research and insights, an importer database, a robust 12-month program calendar, and numerous promotional opportunities throughout the year. We are also a key resource for importers, providing access and connections to California wineries seeking to develop new markets.

Discover Our Program

About Us

Our Reach

Through field offices in 18 countries, our team of 20 international representatives leverages a wealth of deep experience and insider knowledge in global wine marketing and export management to help wineries expand their sales in more than 32 countries around the world.

How We Can Help

We are dedicated to raising the profile of California wine around the world and increasing export sales in leading international wine markets. By introducing international wine trade, media and consumers to California wines from across the state’s diverse wine regions, we strive to boost sales momentum in current markets while expanding our programs into new regions.

Success Stories

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California wine makes up 95% of U.S. wine exports and more than 80% of the U.S. wine market, which has generated a significant need to provide a deeper understanding of our wine regions to the world and here at home.

Robert P. Koch President and CEO, Wine Institute

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