Welcome to Wine Institute California Wine Export Program

Export Ready Center

USDA Market Access Program (MAP)

Since 1985, Wine Institute has served as the administrator of the Market Access Program (MAP), a cost-share export promotion program managed by the USDA’s Foreign Agricultural Service (FAS). The California Wine Export Program supports the sales and promotion of California Wines worldwide with a robust agenda of trade and consumer programs.

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Connection and collaboration are at the root of who we are as Californians. Through innovation and technology, we continuously strive to enhance the way we connect and communicate. Whether you are seeking distribution for your wines or looking for new California brands to import, we have creative solutions for you.

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USDA Foreign Agriculture Services Reports

Our team of international representatives provides market-specific insights based on data, analytics and a deep knowledge of the regions they cover. Here you will find Market Reports, Export Guides, Compliance Reports, and Competitive Reports.

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International market reports and research intelligence are essential tools for any successful export strategy. Our resources provide data and insights to help wineries determine demand for their products in various markets, compare markets around the world, and create a more focused business plan.

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Find guides to help you connect with California wineries, conduct business with the state’s wine producers, or learn more about the California Wine Export Market.

California Wine Regions

California is home to six major wine regions and 149 American Viticultural Areas (AVAs). Learn about the state’s diverse regions and AVAs.

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Tax, tariff, and Duty Information

The California Wines Export Program provides resources to help wineries understand current taxes, tariffs, and duties.

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California Wines Global Events

California Wines is active in 30 countries and growing. With the support of our international trade representatives, we are a dynamic presence at industry events throughout the year. Learn more about events and activities in your target regions.

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Responsible grapegrowing and winemaking are integral to California’s identity, with a variety of rigorous certification options are available. California is home to one of the world’s most widely adopted sustainable winegrowing programs in terms of both acreage and case production. Find out more about the program and its participants.

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