Our program is supported by the USDA’s Foreign Agricultural Service, along with industry contributions. Wine Institute’s International Marketing Department, based in San Francisco, uses funds received from the USDA Market Access Program to support marketing activities around the world.
Membership in the California Wine Export Program offers myriad benefits, from access to trade and consumer programs to market data and reports conducted in more than 30 countries including Australia, Belgium, Bulgaria, Canada, China, Czech Republic, Denmark, Germany, Finland, France, Hong Kong, Iceland, India, Ireland, Israel, Japan, Macau, Malaysia, Mexico, Netherlands, Norway, the Philippines, Poland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Arab Emirates (UAE), the United Kingdom and Vietnam.
Essential insights on export markets around the world from Wine Institute’s team of international representatives located in Australia, Canada, China, Denmark, Hong Kong, Ireland, Japan, Korea, Mexico, Netherlands, Poland, Singapore, Sweden, Taiwan, and the United Kingdom
Invitations to participate in annual events, promotions, and programs in more than 30 markets around the world, including California Wines pavilions at major international tastings and trade shows.
Your membership includes opportunities to participate in retail promotions, on-premise programs, consumer events, trade and media visits, and advertising campaigns; streamlined consolidated wine shipments to international trade events; and options to feature your wines in seminars and tastings for key trade influencers.
We base dues for the California Wine Export Program on gallons or dollars for the prior year. All export sales should include both bottled and bulk wines exported, and membership should include all California brands under the winery or company. Export Program Member dues are based on a sliding scale depending on a winery’s total export sales from the prior year using the categories listed below.
For wineries represented by a broker or outside wine company, the winery must be the entity registering for membership. If you are registering at the $600 level, please send a check or pay by credit card. Dues for all other membership levels can be billed semi-annually in July or January when being paid by check.
The California Wine Export Program Executive Committee provides important direction and oversight for the program’s activities and finances. The advisory committee is comprised of active winery members in the Export Program and is a representative sample of the membership as a whole in terms of export sales volume, total wine production, regions and expertise. The 2021 Executive Committee includes:
Vice President of International Marketing
E. & J. Gallo
Director of International Sales
Silver Oak / Twomey / Ovid
Executive Vice President International
The Wine Group
Global Sales and Marketing
Kautz Family Vineyards
Langetwins Family Winery and Vineyards
Vice President, International Sales
Wente Family Vineyards
Leigh Ann Reed
International Sales Director
Looking for one-on-one advice for breaking into a new region or boosting your winery’s impact in an established market? The California Wine Mentorship Program can help by matching you with a seasoned California Wine Export Program participant who knows the ropes. Through sharing resources and experience, the Mentorship Program provides a welcoming, inclusive platform that promotes success for all of our members.
1. Check the appropriate box on your membership form to indicate interest in becoming a mentee.
2. Diane Berardi, manager of operations and memberships, will follow up about your interests and goals. Once we have a better understanding of what you are looking for, we will explore our network to match you with a mentor based on areas of interest and expertise.
3. Diane will coordinate an introductory email between mentor and mentee. Once introduced, you are free to schedule a one-on-one meeting by phone, email, Zoom, or in-person.
The California Wine Export Program maintains a 12-month calendar of events and activities around the world to help wineries take advantage of exciting opportunities throughout the year. We also host informational meetings and webinars that are open to all wineries interested in exporting California wines.
Check back regularly for updates on events and marketing opportunities. For more information about events in a specific market, or if you would like to participate in an upcoming event, click here to access the calendar.