Costco China: A Prosperous In-Store Campaign by California Wines

We joined forces with Costco China for a dynamic in-store sampling campaign across four of their locations (Minhang, Suzhou, Shanghai, and Pudong). With a lineup of over 10 SKUs, mirroring their August inventory, this week-long promotion resulted in an impressive sales volume, exceeding 3,800 bottles, and generating a remarkable sales value of over US$308,000.