Welcome to Wine Institute California Wine Export Program

California Wine Month in Hong Kong

Presenting the monumental fifth edition, our most expansive release yet. This edition boasts over 140 promotions championing California wines in global markets. These initiatives encompass everything from our standout ‘Sips of Summer’ event to enriching workshops, on-premises engagements, educational seminars & tastings, and dynamic retail ventures. Our comprehensive PR and social campaigns achieved an astounding reach of 130 million, delivering a PR value of US$1 million.