Welcome to Wine Institute California Wine Export Program

Global Buyers Marketplace: Sets New Benchmark for California Wines

Wine Institute’s Global Buyers Marketplace solidified its reputation as the epicenter of international business for California wineries at its landmark 2023 gathering November 5-8 in Napa Valley California. Building from a ground-breaking inaugural year in 2022, this year’s event attracted elite buyers from over 30 countries and introduced 200+ California vintners to new markets from Eastern Europe to Southeast Asia, while pioneering entry into untapped regions like Oman.

The innovative conference program and networking sessions at the Global Buyers Marketplace (GBM) highlighted its strategic objective to boost global recognition of California wines, strengthening its commitment in the state’s export ambitions. Attendees represented over $10 billion in yearly wine sales, presenting a vital platform for brand development and industry networking.


Press Release: HERE

Editorial Coverage: HERE