This is Us
The wine institute’s export program helps cultivate export sales of California wines in more than 250 countries
Wine Institute is the voice for California wine, supporting the state’s wine producers through leadership in international trade policy and export sales development around the world.
Our team of international representatives in 18 countries promotes California wines on the global stage with trade and consumer communications, digital advertising and promotion campaigns, social media activities in multiple languages, a comprehensive wine education program, and a variety of innovative educational tools. We also organize California’s participation in leading international wine exhibitions, trade missions to leading export markets, and offer both in-person and virtual master classes, tastings and seminars for trade, media and consumers worldwide.