About Us – Wine Institute Export Program

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The wine institute’s export program helps cultivate export sales of California wines in more than 250 countries

Wine Institute is the voice for California wine, supporting the state’s wine producers through leadership in international trade policy and export sales development around the world.
Our team of international representatives in 18 countries promotes California wines on the global stage with trade and consumer communications, digital advertising and promotion campaigns, social media activities in multiple languages, a comprehensive wine education program, and a variety of innovative educational tools. We also organize California’s participation in leading international wine exhibitions, trade missions to leading export markets, and offer both in-person and virtual master classes, tastings and seminars for trade, media and consumers worldwide.

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Driving california wine export sales around the world

Our goal is to ensure the continued growth of California export sales around the world by driving momentum in current markets, expanding into new regions, and bringing more California wines and wineries into the export sales program. It is both our mission and our passion to introduce international trade, media and consumer audiences to California wines, and share our expertise about the quality, distinctive character and varied wine styles produced in diverse wine regions across the Golden State.

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Markets We Support

We provide California wineries with in-market support and strategies for exporting to 32 countries around the globe. Markets we cover include Australia, Canada, China, Continental Europe, Denmark, Finland, Hong Kong, India, Ireland, Japan, Norway, the Philippines, Poland, Russia, Singapore, South Korea, Sweden, Taiwan, the United Arab Emirates (UAE), the United Kingdom and Vietnam.

The California Wine Institute is a key partner to Ridge on the ground all over the world. They create innovative and exciting events and tastings that allow us to showcase our wines to top sommeliers and buyers. They are a bridge to top journalists and potential importers in new markets. For more than two decades, they have helped Ridge to grow its international footprint in more than 40 countries.

David Amadia President, Ridge Vineyards

California is the 4th largest wine-producing region in the world

Our Team is here for you

Wine Institute’s experienced team of international representatives provides deep, boots-on-the-ground insights into export markets around the world. Their knowledge and support help participants in the California Wine Export Program navigate the intricacies of entering and doing business in international markets while expanding the reach of California wines worldwide.

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We are dedicated to raising the profile of California wine around the world and increasing export sales in leading international wine markets. By introducing international wine trade, media and consumers to California wines from across the state’s diverse wine regions, we strive to boost sales momentum in current markets while expanding our programs into new regions.

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Wine Institute

Wine Institute is the only U.S. organization advocating for wine at the state, federal and international levels.

Established in 1934, Wine Institute is the public policy advocacy group of 1,000 California wineries and affiliated businesses that initiates and advocates state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to enhance the economic and environmental health of the state through its leadership in sustainable winegrowing and by showcasing California’s wine regions as ideal destinations for food and wine travellers to the state. To learn more about California wines, visit Discover California Wines.

This is Us

Driving california wine export sales around the world

Markets We Support

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