Welcome to Wine Institute California Wine Export Program

LCBO: California Category Bonus Promotion

California Wines partnered with the LCBO and Aeroplan to offer consumers 50 Bonus Aeroplan Points with the purchase of $75 in California Wines from July 17 – Aug. 13, 2022. Many of our members took this opportunity to offer additional bonus points on their individual wines making the purchase even more compelling. The campaign reached over 1.5M impressions through the LCBO newsletters and online feature page highlighting the bonus Aeroplan offer. Overall the campaign resulted in a total of 1,516,000 points rewarded to 30,320 Aeroplan members.

View the feature page on LCBO here.