California Wines Japan celebrated California Wine Day on September 9, 2026, with two events in Tokyo recognizing industry partners and engaging consumers through California wine, food and entertainment. The California Wine Promotional Awards ceremony at Tokyo American Club recognized leading retailers and restaurants for their efforts to champion California wines. Celebrations continued at Hard Rock […]
35 events found.
EVENTS & OPPORTUNITIES
Explore upcoming California Wines events, programs and travel opportunities around the world.
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Trade Shows & Tastings
Events
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1 event,California Wines participated for the first time in Wine N Busker, a three-day outdoor wine and music festival held September 18–20, 2026, at JW Marriott Dongdaemun Square Seoul. The event welcomed 1,377 consumers. In collaboration with celebrity sommelier Yoonju Yang and the U.S. Meat Export Federation, the activation showcased California wines alongside U.S. beef and […] |
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EUREKA NYC 2026 brought together leading sommeliers, wine trade professionals and media from across the Americas for two days of California wine education, tastings and collaboration at Manhatta in New York City. Event Highlights Approximately 200 attendees, including: 25 sommeliers and media from Canada 15 participants from Latin America, Mexico and the Caribbean, including 7 […] |
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2 events,Deadline: September 25, 2026 California Wines will travel to Puebla for an exclusive, invitation-only trade event showcasing California wines and the diversity of the state's wine regions. Approximately 50 key decision-makers, including F&B directors, sommelier consultants, restaurant owners, hotel directors and other trade professionals, are expected to attend. The event offers participating wineries an opportunity […] 
Rasa Amerika brought together trade professionals and consumers in Jakarta for a California wine showcase on September 30, 2026. Christopher Beros, Director of Greater China and Southeast Asia, led a California wine seminar for 70 trade attendees. Organized in partnership with FAS Indonesia and the California Cheese Board, the event also featured a consumer tasting […] |
1 event,Deadline: September 25, 2026 As part of Road Trip Through California, four sommeliers will showcase wines and educate trade attendees about key California wine regions during a dedicated regional tasting in Puebla. California Wines is seeking wines from five regions: Napa Valley Sonoma County Lodi Paso Robles Santa Barbara Six wine labels per region will […] |
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