EVENTS & OPPORTUNITIES

Explore upcoming California Wines events, programs and travel opportunities around the world.

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  • Global Buyers Marketplace

    Save the Date - Global Buyers Marketplace is a gathering of select wine buyers and importers from around the world.

    Free

  • California Wine Month

    California CA, United States
    Media & Promotional Events

    Cheers to California Wine Month – a celebration of the Golden State’s wines, winemakers, winegrowers and wine lovers!

    Free

  • Eureka! NYC Trade Tasting

    New York , United States
    Trade Shows & Tastings

    Discover California wine at Eureka! – a dynamic one-day tasting experience. Join us at Manhatta for an evening celebrating the diversity of California wine — from the North Coast and Central Coast to the Sierra Foothills, Inland Valleys, Southern California, and the Far North. Taste a curated selection of red, white, rosé, and sparkling wines […]

  • Mexico: Road Trip Through California — Puebla Edition

    Puebla , Mexico
    Trade Shows & Tastings

    Deadline: September 25, 2026 California Wines will travel to Puebla for an exclusive, invitation-only trade event showcasing California wines and the diversity of the state's wine regions. Approximately 50 key decision-makers, including F&B directors, sommelier consultants, restaurant owners, hotel directors and other trade professionals, are expected to attend. The event offers participating wineries an opportunity […]

  • Europe: Star Wine List Events (Deadline)

    Europe

    Deadline: September 20 We are participating in the five  Star Wine List  events across Europe, with stops in Norway, Sweden, Estonia, Denmark, and Germany. At each event, we will host a California Wine Bar for an audience of more than 150 leading sommeliers, present the Best California Wine List award, and showcase our growing community of California Stars. Criteria: Wineries must have distribution […]

  • Mexico: California Wine Regional Tasting — Puebla

    Puebla , Mexico
    Trade Shows & Tastings

    Deadline: September 25, 2026 As part of Road Trip Through California, four sommeliers will showcase wines and educate trade attendees about key California wine regions during a dedicated regional tasting in Puebla. California Wines is seeking wines from five regions: Napa Valley Sonoma County Lodi Paso Robles Santa Barbara Six wine labels per region will […]

  • GES Diplomatic: U.S. Wine Portfolio Tender

    Response Deadline: October 22, 2026 GES Diplomatic is a global duty-free platform that supplies wine, beer, spirits and luxury goods to the diplomatic corps worldwide. The company is looking to expand its U.S. wine portfolio for diplomatic missions across a range of countries. Participation Criteria: California wines priced at $4–$15 ex-cellars Established brands Submit proposed […]

  • Norway: Sommelier Day

    Norway , Norway
    Trade Shows & Tastings

    Application Deadline: October 16, 2026 California Wines will showcase 10 wines at Sommelier Day in Norway, a major wine fair featuring leading domestic importers, specialized wine masterclasses and tasting workshops. The event provides an opportunity to showcase the diversity of California wines to a professional wine audience. Participation Criteria: Wines must already be distributed in […]

  • Judgement of Paris – Hanoi

    Media & Promotional Events

    We are pleased to announce that the Vintner Tour will be returning to Taipei, Singapore and Bangkok in 2024.

    Free