SAQ: Inspire Points Promotion and Online California Wines Feature: July 2022
California Wines were featured on the website of the SAQ from July 7 to 13 a targeted offer of either 15x the points if they purchase 4 bottles of California wines or 10x the points with the purchase of 3 bottles of California wines were sent to over 300,000 SAQ INSPIRE points collectors. Additionally, an online feature article and promotion of 12 member wines appeared for the month on the SAQ website generating over 810,000 views. Overall the campaign resulted in a total sales of $250,000 by inspire members.
View the Feature Page here.