Saguenay Wine Festival
California Wines took the spotlight as the title sponsor of the Saguenay Wine Festival, an incredible outdoor wine event held from July 13th to 15th, attracting an impressive crowd of over 45,000 wine enthusiasts.
California wines enjoyed a tremendous boost in visibility thanks to a robust two-month radio campaign that reached an astounding 365,000 individuals.
Furthermore, our California Wines tasting booth was a focal point, delighting and engaging over 3,000 visitors who savored a selection of 20 exquisite wines.
Adding a touch of elegance to the festivities, two of our esteemed wine producers hosted exclusive wine-paired dinners attended by over 75 VIP guests, elevating the overall experience and appreciation of California Wines. It was a celebration of wine, taste, and memorable moments that left a lasting impression.