Alive Week Thrives in Japan & South Korea

The California Wines Alive Week made a significant impact in Japan and South Korea, drawing over 2,000 attendees across five key events, marking it as the largest California wine showcase in both countries. Paso Robles, the highlighted wine region, garnered considerable attention through a series of specialized seminars, regional tasting booths, and lifestyle media and influencer engagements, all conducted in collaboration with Weber, the US-based grill manufacturer.