A Decade of Success in Umeå

California Wines celebrated a milestone 10th year at Sweden’s Vin i Umeå, engaging with over 1,750 wine lovers and industry professionals. In a strategic collaboration with local importers, the brand showcased a curated selection of 12 exceptional wines, bringing the diversity of the Golden State to Northern Sweden. The program featured high-energy “California Speed Tastings” and an expert-led Zinfandel Masterclass by sommelier Hans Wejnefalk Larsson, further solidifying California’s premium position in the Scandinavian market.