Japan Exporter Guide 2025
The Japanese food market was valued at $424 billion in 2023, with retail sales accounting for $198 billion (47 percent) and foodservice sales for $226 billion (53 percent). Japan depends heavily on food imports, and the United States was the leading supplier of consumer-oriented agricultural products, holding a 15 percent market share. The market is highly competitive, with consumers prioritizing quality, value, and convenience. This report serves as a comprehensive resource for U.S. exporters to Japan, offering insights into the food and beverage market, business culture, consumer preferences, import regulations, market trends, and the U.S.-Japan Trade Agreement. It also includes links to additional resources for further information on these topics.