Export Conference 2025

Tuesday, July 15, 2025
santa rosa, ca

Join the California Wines Export Program team to learn more about the global landscape of wine business. From pertinent international policy issues to valuable global perspectives, don’t miss this opportunity to gain additional insight into how to grow your export business and build your brand globally.

Who should attend?
All are welcome – Export Program winery members & prospective members, seasoned export sales pros & newcomers, small businesses & large wineries alike.

Why attend?
Enjoy a full day of presentations and breakout sessions, with a networking lunch and evening reception. Choose from a number of valuable, country- and region-focused sessions with the California Wines international representatives. Connect with your California winery peers and learn more about opportunities on the horizon to expand your brand presence through the California Wine Export Program.

Registration details?
Please try to reserve your seat before Friday, June 27. Members of the California Wine Export Program registered by June 27 will receive a link on June 30 to sign up for one-on-one meetings with California Wines International Representatives & Market Advisors. Space is limited, so don’t miss your chance to sign up.

overview SCHEDULE

Detailed schedule below.

8:30am – Registration
9:00am – Morning General Session
12:00pm – Picnic Lunch
1:00pm – Afternoon Breakouts & Pre-booked 1-on-1 Rep Meetings
4:30pm-6pm – Reception

Event Details

Location: Flamingo Resort in Santa Rosa, CA (2777 4th St, Santa Rosa, CA 95405)

Conference includes: a full day of conference programming, morning coffee, lunch, and an afternoon reception by the pool

Conference registration fee:

Complimentary conference access for current Export Program members (includes full conference, lunch, and reception).
$50 Registration Fee for Non-Members. Pay fee during registration with link above. (Prospective members are encouraged to contact Diane Berardi to join the program and have the $50 fee waived or credited to your membership fee (July 1 – June 30).)

Topics will include:

International policy issues
Market updates
Opportunities on the horizon, including the Asia Buyers Market in Korea (Sept 22-24) and the Global Buyers Marketplace in Napa (Oct 26-29)

Parking: Parking available on site.

Overnight accommodations: Click HERE for a preferred hotel rate at the Flamingo Hotel.

Schedule

Export Conference 2025 Schedule


8:30 AM	9:00 AM	Coffee and check in
9:00 AM	9:40 AM	Welcome & Global Overview	Honore Comfort, Vice President, International Marketing
9:40 AM	10:30 AM	Trade Wars and Policy Shifts: What’s Next for Global Markets?	Honore Comfort, with Charles Jefferson, Wine Institute Vice President of Federal & Int'l Public Policy, and Jamie Ferman, Wine Institute Senior Director, International Public Policy
10:30 AM	10:45 AM	BREAK
10:45 AM	12:00 PM	ShareWine & Program Updates	Honore Comfort, Vice President, International Marketing
12:00 PM	1:00 PM	LUNCH
1:15 PM	1:40 PM	Breakout Session 1 Regional Overview with CA Wines International Representatives	Canada (Ballroom - Aviary) Greater China & Southeast Asia (Ballroom - Palm) UK/IR/IN/UAE (Redwood Rm) Europe & Africa (Madrone Rm) Mexico (Spoken Rm)
1:45 PM	2:10 PM	Breakout Session 2 Regional Overview with CA Wines International Representatives	Canada (Ballroom - Aviary) Greater China & Southeast Asia (Ballroom - Palm) UK/IR/IN/UAE (Redwood Rm) Europe & Africa (Madrone Rm) North Asia & Australasia (Spoken Rm)
2:15 PM	2:40 PM	Breakout Session 3 Regional Overview with CA Wines International Representatives	Canada (Ballroom - Aviary) Mexico (Ballroom - Palm) UK/IR/IN/UAE (Redwood Rm) Europe & Africa (Madrone Rm) North Asia & Australasia (Spoken Rm)
2:45 PM	3:10 PM	Breakout Session 4 Pre-booked 1:1 Rep Consultations & Featured Topic Breakouts	Pre-booked 1:1 Rep Consultations (Ballroom) GBM 2025: Making the Most of Your Time (Redwood Rm) Exporting 101: Tips for Building Your Export Strategy (Madrone Rm) Fund Match: How WUSATA Can Increase Your Marketing Dollars (Spoken Rm)
3:15 PM	3:40 PM	Breakout Session 5 Pre-booked 1:1 Rep Consultations & Featured Topic Breakouts	Pre-booked 1:1 Rep Consultations (Ballroom) Building Brand California: A Deep Dive Into Consumer Awareness & Purchase (Redwood Rm) Exporting 101: Making the Most of Your Membership (Madrone Rm) Capstone California: Making it Work For Your Brand (Spoken Rm)
3:45 PM	4:10 PM	Breakout Session 6 Pre-booked 1:1 Rep Consultations & Featured Topic Breakouts	Pre-booked 1:1 Rep Consultations (Ballroom) The Power of Your Bottlebooks Profile (Redwood Rm) Exporting 101: Risks and Rewards of Growth Markets (Madrone Rm) Fund Match: How WUSATA Can Increase Your Marketing Dollars (Spoken Rm)
4:15 PM	4:30 PM	Closing Remarks in the Ballroom
4:30 PM	6:00 PM	Poolside Wine Reception
6:00 PM		END

“You can’t be a world class wine if your wines aren’t out in the world.” – Ted Lemon, Littorai

California Wine Export Program

Wine Institute’s California Wine Export Program helps cultivate sales of California wines in more than 40 countries with a dynamic program of marketing and sales promotion activities targeting the international wine trade, media and consumers. By providing timely data and expert analyses, we aid wineries in entering new markets and navigating the intricacies of the export landscape. Our San Francisco-based marketing team works closely with participating wineries to support the ongoing success and profitability of the Golden State’s wine producers.

The California Wine Export Program is the leading source of information about California wines for the global marketplace. We provide a wealth of resources and tools to help wineries expand and build their export markets around the world, including exclusive market research and insights, an importer database, a robust 12-month program calendar, and numerous promotional opportunities throughout the year. We are also a key resource for importers, providing access and connections to California wineries seeking to develop new markets.

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