LCBO Promotional Cabernet Sauvignon Video
A short 45-second video showcasing California Cabernet Sauvignon will be featured during the LCBO PT1 and PT2 (April-May). The LCBO will post the video to the California feature page for the duration of the promotion highlighting member wines that are part of the promotional period. Additionally, the LCBO will share the video with their 3,100 retail employees on the internal LCBO CONNECT intranet app.