Inside Every Bottle Spring 2022 Canada Digital Campaign
Building on learnings from the successful Fall campaign, the digital awareness-building campaign exceeds all KPIs with over 54 MILLION impressions and close to 8 million video views. The campaign ran in Ontario, Quebec, and BC during major promotions in stores or events taking place in-market (California Wine Tour in Montreal) between 3-8 weeks depending on the province. In Quebec, we more than doubled the impressions and views.