California Wines Debuts Global Buyers Marketplace Asia in Seoul
California Wines launched the inaugural Buyers Marketplace: Asia Edition, on September 22-24, 2025, at the JW Marriott Seoul. An extension of the Global Buyers Marketplace that takes place in Napa Valley, the program featured 750 wines presented by more than 70 wineries. The landmark event brought together key buyers from 13 countries across North Asia, Greater China and Southeast Asia, fostering connections and expanding opportunities for California wineries in the Asia markets.