Many of today’s 25- to 45-year-old consumers share wine’s core values of authenticity, sustainability and discovery, yet wine isn’t always visible in their everyday lives. That gap has become one of the biggest challenges and opportunities of our time.
That’s why Wine Institute created the Share Wine Co-Lab, a new online resource to help our wine community meet this moment together. It’s a place where wineries can explore what drives today’s consumers, test new ideas and tap into insights, tools and inspiration to connect with the next generation of wine lovers.
The Share Wine Co-Lab is a collaborative learning hub for the wine community where visitors can learn from experts and each other. The content is organized into three sections designed to make learning actionable and ongoing:
- EXPLORE: Bite-sized videos that break down what drives today’s consumers and how to reach them.
- TEST: Real-world examples and creative pilots that put research into action.
- SHARE: A space for wineries and industry partners to exchange ideas, ask questions and keep the conversation going.
Read the Press Release
EXPLORE THE CO-LAB
