Welcome to Wine Institute California Wine Export Program

VinExpo Singapore – May 23-25


Wine Institute is organizing the pavilion to represent a broader grouping of regions and subregions including our Export Program exhibitors, California regional exhibitors as well as regions from the Northwest. While the pavilion will have its own unique California identity and branding, the overarching pavilion will be branded as a U.S.A. pavilion. There are two options available to members:

  1. Booths: $9,000 for a standard 6sq. meter booth. Exhibitors may double their booth size for $18,000. Members will have to either travel to Singapore or rely on their in-market representatives to look after their booths at the show.
  2. Wine Showcase: Participation is at $250 per SKU with a maximum of four (4) SKUs per winery. We have space for up to 75 SKUs and so participation is on a first-come-first-serve basis. The Showcase will allow wineries to send new-to-market wines which will be poured by staff hired by Wine Institute.

Please click here for the full announcement for more information on the shipping of wine samples, important dates, and payment terms. For inquiries, please contact Beatrice Ng.