The Quebec Wine Market
Quebec is the largest wine-importing province in Canada, at 180 million liters of wine valued at $770 million in 2020. While nearly all imported bottled wines are sold at provincially owned and operated retail outlets, imported bulk wines bottled in Quebec can be sold in convenience and grocery stores. The United States was the fourth-largest wine supplier to Quebec by value in 2020 ($66 million) and the fifth largest by volume (15 million liters).