Sweden Exporter Guide 2026
The Swedish food retail market is estimated at $45 billion and is dominated by ICA, Axfood, and Coop, together controlling 90 percent of the sales. Most purchases take place at physical stores and online sales remain small at around four percent but growing. Several Swedish hypermarkets have an “USA” section or “Amerikanskt” section, offering a selection of U.S. products. Several non-food stores also offer specialty packaged foodstuffs, including confectionery and snack products from the United States. The alcohol monopoly Systembolaget offers a good selection of distilled spirits, wines, and craft beer from the United States. Sweden has one of the highest GDPs per capita in Europe, but price still matters, especially for everyday groceries. At the same time, consumers continue to buy premium and indulgent items, balancing value-consciousness with a willingness to pay for quality.