Promoting US Alcohol from New Delhi to the Gateway of South India
As the world’s largest whiskey consumer and a rising consumer of wine, India provides numerous opportunities for U.S. alcoholic beverage exports. To capture greater market share and generate enthusiasm and demand for U.S. alcohol, the Foreign Agricultural Service in New Delhi conducted U.S. alcoholic beverage promotions in New Delhi and Chennai, on March 10 and April 8, 2022, respectively. Through these events, premium, new-to-market U.S. craft spirits and California wines were demonstrated to leading importers, distributors, and hotel and restaurant stakeholders. These activities have attracted renewed interest in U.S. wines and spirits, with new U.S. product sales expected later this year.