Welcome to Wine Institute California Wine Export Program

Panama Retail Foods 2023

This report provides information to U.S. exporters of agricultural and related products on how to do business with the retail food sector in Panama. In 2023, the retail sector in Panama remains competitive, where the industry is more agile and innovative to better serve its customers. Important supermarket chains continue with a strong expansion strategy throughout the nation, with integrated eCommerce systems and a broad portfolio of products to provide better customer service. Panama is the 72nd largest market for eCommerce with a predicted revenue of US$1.7billion by 2023.

Full report