Welcome to Wine Institute California Wine Export Program

Pakistan Exporter Guide 2023

Pakistan is the 24th largest export market for U.S. food and agricultural-related products, with U.S. exports surpassing $1.37 billion in 2022. The top U.S. exports to Pakistan were cotton, soybeans, pulses, tree nuts, dairy products, planting seeds, dairy cattle, and forestry products. Pakistan is a growing consumer market due to its rapid urbanization and young population. Consumers are shifting away from bulk and raw foods to packaged and processed foods, including ready-to-eat meals, and frozen foods. This Exporter Guide provides an overview of the market, trends, and recommendations to U.S. exporters on how to conduct business in Pakistan.

Full report