Ghana Wine Market Overview 2025
Ghana’s 2024 imports of foreign wine at $35.2 million are up nearly 3.5 percent from last year; heralding the Ghanaian economy’s and its import market’s recovery from the financial meltdown of 2022. FAS Accra (Post) is pressing Ghanaian authorities on improving reciprocity; to level the market access playing field as it pertains to customs duties and levies and value-added taxes. Post foresees that as the Ghanaian economy recovers, incomes will rise and embolden consumers to further develop and hone their taste for wines, including those from America’s great vineyards. Many Ghanaians are familiar with having wine with meals, pairing these to complement local spicy dishes. Consumers have a palate for the sweeter wines. Since it is generally warmer and sunnier in the United States, our grapes often get riper and sweeter-tasting, making our still regularly fermented wines sweet-tasting without actually being too sweet.