Welcome to Wine Institute California Wine Export Program

Ecuador Exporter Guide 2023

This report serves as a road map for U.S. companies exporting to Ecuador. While Ecuador is a challenging market for U.S. food and agricultural products, it is also one of opportunities. Domestic production cannot meet consumer demand, necessitating continued imports. Additionally, younger and lower to middle-income consumers’ appetite for imported products continues to grow despite an often-challenging economic situation. The Ecuador-EU Free Trade Agreement continues to threaten the United States’ market share in processed and fresh food products.

Full report