China Wine Market Update 2025
In 2024, China imported approximately $1.6 billion of wine and related products with Australia and France as the leading suppliers. U.S. exports of wine and related products to China totaled $96 million in 2024. Tier-one cities such as Shanghai, Beijing, Shenzhen, and Chengdu are home to a growing base of wine enthusiasts, with regional consumption patterns underscoring the importance of tailored strategies to address diverse preferences. Surveys by trade show organizers indicate rising interest in white and sparkling wines, presenting growth opportunities for U.S. exporters. Key drivers for market expansion include attracting new consumers, fostering wine-drinking occasions, and leveraging localized digital storytelling to connect with audiences. Retail giants like Sam’s Club and Costco China are leading the trend of self-sourcing wine selections, contributing to substantial growth in wine sales.