China Wine Market Update 2026
In 2025, China’s total wine imports reached approximately $1.4 billion, declining 11 percent year-on-year. Despite the overall drop in import volume, the average import price rose, suggesting a shift toward fewer but higher-value imports, consistent with broader premiumization trends in the Chinese wine market. Industry sees the strongest growth potential in sparkling wine and low-/no-alcohol wines through 2027, while imported still wines face tougher headwinds.