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China Exporter Guide 2024

In December 2022, the People’s Republic of China announced changes to its pandemic response policy,signaling a shift that removed previous restrictions which impacted food and agricultural trade and marketing. Despite the slower-than-expected recovery of China’s economy in 2023, demand for U.S. agricultural and food products remains robust. As the United States’ third largest export market for consumer-oriented products, China imported $7.2 billion in 2022. Opportunities for new-to-market consumer-oriented products exist due to the rapid development of China’s e-commerce categories, including live-streaming shopping and instant retail. This report provides practical tips for U.S. agricultural, forestry, and fishery exporters on how to conduct business in China.

Full report