ProWine Shanghai Success
California Wines returned to ProWine China for its 12th edition, reinforcing our presence in one of the country’s most important wine trade platforms. Held November 12-14 in Shanghai, our pavilion featured more than 80 California wines, providing trade professionals with an extensive tasting experience across the state’s diverse regions. We also hosted a seminar titled “Exploring the Taste Map of California Terroir” led by wine educator Tangzu, which generated significant engagement with over 12,000 views via live stream. This multi-faceted approach successfully amplified California’s reach throughout the Chinese market, connecting with both in-person attendees and a broader digital audience.