Alko White Wine Tasting – January 10, 2023

We presented 29 California White Wines to US Purchaser, Karina Tiihonen at Alko’s Headquarters in Helsinki. The goal is to reverse the downward trend in sales by showcasing the following white wines in the €15-25 retail price segment: Pinot Grigio, Sauvignon Blanc, Alberino, Riesling, Chenin Blanc, Viognier, and Pinot Gris. Karina was impressed with the selection and appreciated that we presented this opportunity. We are hopeful to achieve new Alko tenders creating new member opportunities.