Venezuela Exporter Guide Annual 2024
This report outlines market conditions and opportunities for U.S. agricultural exports to expand or enter the Venezuelan market. While the economy stagnated in 2023, Venezuela is the sixth largest South American destination for U.S. agricultural and related product exports. In 2023, U.S. agricultural exports to Venezuela reached $670 million, a 10 percent decrease year-on-year due to the economic crisis. Nevertheless, Venezuela continues to grow its retail sector, supermarkets are well stocked, and U.S. brand awareness and acceptance have increased over the last two years. Assuming international price levels like 2023, Venezuelan agricultural imports have the potential to grow next year, especially from the United States due to its competitive advantages including product price, quality, and geographical proximity.