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Japan Exporter Guide 2024

The Japanese food market was valued at $564 billion in 2022 with retail sales accounting for $327 billion (58 percent) and foodservice sales accounting for $237 billion (42 percent). Japan relies on imports from other countries for the bulk of its food supply. The United States was the leading supplier of consumer-oriented agricultural products with a 17 percent market share. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. This report serves as an all- in-one resource for U.S. exporters to Japan with information on the food and beverage market, business culture, consumer preferences, import regulations, trends, and the U.S.-Japan Trade Agreement. Links are provided to additional resources with further details oneach of these topics.

Full Report