Welcome to Wine Institute California Wine Export Program

Germany Exporter Guide 2022

Germany has more than 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products. In 2021, total U.S. exports of agricultural and related products to Germany reached $2.5 billion. The largest segments were – apart from soybeans – tree nuts, seafood products, wine, beef, and condiments. This report provides U.S. exporters with background information and suggestions for entering the German market. COVID-19 related measures continued to impact the German food sector throughout 2021. Recovery to pre-pandemic levels began with the end of restrictions in spring 2022. Rising food prices are also impacting the market.

Download Resource