Welcome to Wine Institute California Wine Export Program

Ecuador Exporter Guide 2022

This report serves as a road map for U.S. companies exporting to Ecuador. While Ecuador is a challenging market for U.S. food and agricultural products, it is also one of opportunities. Domestic production cannot meet consumer demand, necessitating continued imports. Additionally, younger and lower to middle-income consumers’ appetite for imported products continues to grow despite the economic situation. The Ecuador-EU Free Trade Agreement continues to threaten the United States’ market share in processed and fresh products.

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