Brazil Exporter Guide 2025
Brazil presents strong growth potential for consumer-oriented products, particularly among its 40 million high-income consumers who are receptive to new, high-quality imports. The country’s robust food processing sector also creates significant demand for U.S. commodities and ingredients. As Brazil’s economy recovers and household purchasing power increases, there is rising demand for premium, health-conscious, and value-added food products. Consumer trends favoring natural ingredients, sourcing transparency, functional benefits, and premium branding are reshaping expectations and driving product innovation. In 2024, U.S. exports to Brazil grew by 29 percent, led by dairy, tree nuts, and distilled spirits. Trade shows such as Anuga Select Brazil offer U.S. companies valuable exposure to these trends and direct opportunities to engage with Brazilian buyers.