Report Highlights:
Poland’s relatively large population of young, educated consumers, rising employment,
urbanization, and continued economic growth offer valuable opportunities to American
exporters. The strengthening of the Polish zloty against the U.S. dollar is making American
exports more attractive; however these exports face challenges resulting from Poland’s EU
membership. While other sectors of Polish food distribution are already very competitive,
HRI provides especially strong opportunities for growth. An HRI-targeted promotion
campaign may offer U.S. exporters good opportunities for sales to Poland. In addition,
Poland’s expanding food processing and retail sectors are becoming increasingly attractive
for U.S. suppliers of a wide variety of inputs. Refer to Section IV of the report for detailed
information on high-value product prospects.