California Wine Export Program

Report Highlights:
Japan wine imports were stable for the second consecutive year after several years of declines that ended in 2005. Overall, the value of wines increased due to marketing efforts to increase the $15 per 750ml bottle or higher priced market and the strong yen.
U.S. wine import volumes were stable for 2007, but the total value increased 9.5% above 2006 figures to reach $71 million and the unit price increased 23% to $6.04 per liter.