Report Highlights:
Shanghai's specialty retail wine shops are a new phenomenon in Shanghai and are unique
alternatives to traditional state-owned tobacco and liquor shops and other retail outlets.
These shops have found a niche in the retail market due to their unique marketing
strategies, educational events, and store locations. Nearly half of all imported wines entering
China arrive through the port of Shanghai, and almost twenty wine shops have opened in the
last few years to increase distribution options. From wine tasting parties and definitive flavor
labels to wine and food matching seminars, these small specialty shops offer a growing and
personalized introduction to imported wine.