Quebec Salut Bonjour Morning TV Talk Show


As part of our strategy to celebrate Earth Day, California Wines will have a 2-3 minute segment in the famous Quebec morning TV Talk Show show Salut Bonjour. Following a food segment, a sommelier will present 3 wines from California, explaining how to pair each varietal, and giving out messages on sustainability.

Timing of Broadcasts: April 2021

What is available for Members: Brand visibility: Integration of your product with mention and bottle visual in a 2-3 minutes segment broadcasted in Salut Bonjour morning show, and posted on their website.
Presentation 3 different wines
A sommelier will explain how to pair each varietal
Sommelier will give out messages on California & sustainability

Please note that the sommelier will make his/her selection of 3 products from the list of applicants.

Timelines/Deadlines: Respond with commitment and details requested by Dec 4, 2020

How to Participate: Send interest and proposed wine (must be available in the SAQ) to Celeste Finn, citing Salut Bonjour