Bulgaria’s Evolving Wine Market Presents New Opportunities 2018

Country:
Bulgaria

Report Highlights: Post forecasts Bulgaria’s 2017 grape crop at 250,000 metric tons (MT), most of which will be used to produce about 140 million liters of commercial wine. The Bulgarian wine sector continues to evolve, driven by investments in the sector, increasing disposable incomes, tourism, and thriving retail and hotel, restaurant, and catering (HORECA) sectors.

Wine consumption increased in 2016 and consumer trends point to a growing preference for higher-quality wines. January-October 2017 data indicate a 24-percent increase in wine imports by volume and 21 percent by value. Poland, Sweden, China, and Russia were the top export markets for Bulgarian wine (value terms) in 2016 and in 2017.

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