Report Highlights:
On September 26-27, 2011, ATO Guangzhou launched a major American Cuisine Chef Training with Starwood Hotels and Resorts Asia Pacific Food and Beverage China Sub-council in Guangzhou’s newly opened Sheraton Hotel. ATO Guangzhou was instrumental in cooperating with the Culinary Institute of America to conduct a two-day training workshop for 20 experienced chefs from the Starwood hotel chain. The training included basic knowledge of American regional cuisine as well as a hands-on cooking experience and recipe development workshop. This educational opportunity for Starwood chefs increased their knowledge of American Cuisine putting them in contact with local vendors that source U.S. ingredients. In addition, a promotion for the purpose of increasing consumer awareness of American food items was conducted through the most popular and widely used social communication platform in China (Sina Weibo).