Report Highlights: Since 2003, the wine market has experienced an average annual growth rate (AAGR) of 17 percent by volume and currently holds a retail value of 7.15 billion dollars. Over the same time period, China’s imported wine market has achieved a 37 percent AAGR, holding a current customs value of $381 million. Overall, 51 percent of wine is sold in the on-trade sector; the rest sold in the off-trade retail sector. Of retail purchases, 86 percent of bottles purchased were priced below $7 in 2008. Three exporting countries –France, Australia and Chile- comprise 70 percent of the imported wine market, while four domestic companies control 27 percent of the total wine market. The United States ranks fifth in terms of value among countries exporting wine to China, but is losing market share in a growing market.