Report Highlights:
In 2007, China Customs reported total agriculture, fisheries and forest product imports of nearly US$ 50 billion. Imports of consumer-oriented agricultural products (not including fisheries, bulk or intermediate products) accounted for almost US$ 6 billion of this total. The U.S. continues to hold the top position in both overall agricultural exports to China and in consumer-oriented products, despite setbacks in the cotton and fresh fruit trade. As incomes continue to grow, and buying habits change, U.S. exporters are advised to invest in market research and taste testing before launching new products.