ProWein 2007

Düsseldorf, March 18th to 20th, 2007

The 14th annual exhibition of ProWein, held at the Duesseldorfer Messe fair ground concluded March 20th. 32,000 trade visitors from 43 countries convened to sample established products, investigate novelties and discover new trends.

ProWein demonstrated its importance and leadership function setting the pace for the worls’s wine and spirits business. The media’s vastly increased interest in ProWein has contributed to its overall success as the presence of some 800 journalists from 34 countries including China, India, United States and Russia.

California Wine Institute was present with a 380 qm stand with 26 exhibitors representing roughly 150 wineries / brands. Daily from 11.30am the show-kitchen was open being a real magnet for visitors to enjoy the wine & food pairing aspect.

The California-Pavilion was well visited by professionals from various countries, journalists, key-buyers of important FRT chains. The PR in advance and during ProWein in connection with the evening events CWI participated in, had an impact on spreading the “re-discover California” message and surely did promote the quality image of CA wines. The general feedback from the CA exhibitors, which will be evaluated again with a questionnaire, was positive.

Activities:

• Saturday: attended Meininger Branchentreff as representatives of California (Philine Weeber, Paul Molleman, Christine Berthold) for networking.
• California-Pavilion including show-kitchen in hall 6 K 50 with 26 exhibitors representing around 150 wineries / brands.
• Press folder with press releases left in the press centre every day as well as providing wines for the press center (see enclosures)
• Sunday evening: participating in the event for international journalists “Meet the press” organized by the fair organization. See wine list and english press release as enclosures. The event was visited by roughly 180 journalists including from India, Japan, UK, Russia and others. Jeunes restaurateurs offered small dishes fitting to the wines poured by in total 8 generic institutions like CWI.
• Monday evening: Dinner at Intercontinental Hotel Düsseldorf for Interconti and United Airlines organized by Christian Vaugham and his chefs. CWI supplied wines and will follow up with participants.
• Monday evening: Partner of the “White night” of the German Sommelier-Union. The hottest event during ProWein taking place in an old industrial building. Aperitifbuffet (each dish with according wine), later great buffet and wine bars pouring only white wines from Germany, Austria and California. Dancing until the morning for 1.200 guests.
• Tuesday: California’s new elegance: Pinot Noir tasting held by Dr. Hermann Pilz chef editor of Weinwirtschaft at the stand of Meininger. Wines supplied via CWI (see enclosure), which was attended well.
  

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